Samantha Tannenbaum

In October 2024, I received an opportunity to work for TJKM, a well-regarded firm that specializes in transportation planning, traffic operations, freeway and corridor studies, traffic engineering design, and traffic safety initiatives. During my time at TJKM, I engaged in daily collaboration with traffic engineers to thoughtfully design effective layouts and create comprehensive, detailed maps based on the valuable data they provided.

Objective: Collaborated closely with traffic engineers to carefully design effective layouts and detailed maps that enhance navigation and traffic flow in urban and rural areas.

ROLE: My primary responsibility was to translate complex data into visual formats that were easily understandable.

PROGRAMS USED: Photoshop, Illustrator and Google MyMaps

In November 2024, a TJKM traffic engineer reached out to me with a request, asking if I could take on the task of updating the 2024 Fresno Active Transportation Plan (ATP). This plan aimed to effectively address Fresno’s significant growth and its evolving transportation needs. This comprehensive and detailed update reinforces the City’s ongoing commitment to improving active transportation—encompassing walking, biking, wheelchair use, and other forms of human-powered travel modes—by enhancing crucial aspects such as accessibility, safety, and connectivity throughout the city.

Objective: The objective of the project was to creatively design a distinctive logo, develop informative community outreach flyers, create a hand-drawn cover for the report, and also design a well-organized layout that incorporates the engineers' updates.

ROLE: Due to the fact that I was the only graphic designer in the company at the time, I took on the entire project by myself. This was an ongoing project that spanned a duration of four months.

PROGRAMS USED: Photoshop, Illustrator and InDesign

In 2022, Corefact and USPS partnered up to provide a campaign service for existing Corefact customers and national real estate professionals called USPS Informed Delivery®.

Every time an agent purchase first-class or marketing direct mail, Corefact shares a color image of the piece and a clickable “ride along” image at the top of the recipient’s Informed Delivery email. When clicked, they are taken to a personalized lead-capturing landing page where they can request more information from the real estate agent.

OBJECTIVE: The objective was to create general awareness about USPS Informed Delivery® (USPS ID).

ROLE: My role for this project was to create the teaser campaign, which included developing accompanying social media content, creating emails, designing various web assets, and producing a shipping flyer.

PROGRAMS USED: Photoshop, Illustrator and InDesign

In October 2022, I was assigned the task of photographing and designing a festive holiday campaign aimed at effectively promoting Corefact’s beautifully crafted Holiday photo cards.

OBJECTIVE: The objective was to create an engaging and festive marketing campaign that would capture the attention of their target audience.

ROLE: My role was to photograph and creatively design various social media, email, and web assets to effectively engage their audience.

PROGRAMS USED: Photoshop

The Corefact Elite program provides real estate agents with a highly professional, semi-custom automated direct mail marketing plan that effectively keeps their brand consistently in front of their designated farm area throughout the entire year. Each month, we conduct two engaging live webinars designed to assist the agents in gaining a deeper understanding of the program's features and to clearly outline the proven path to successful farming strategies.

OBJECTIVE: The objective was to promote the Corefact Elite program.

ROLE: My primary role involved the creation of various types of content, which includes social media posts, engaging email newsletters, eye-catching flyers for shipping boxes, as well as valuable web assets.

PROGRAMS USED: Photoshop, Illustrator, InDesign & After Effects

In September 2020, my team successfully took over the management of BevMo!’s social media platforms, which prominently included Instagram, Facebook, and Twitter. Each week, the team was tasked with creating and posting between 4 to 6 engaging social media posts, complemented by matching stories that align with the brand's overall messaging and marketing strategy.

ROLE: My role within the team was to photograph, edit, and design all of their engaging weekly posts. This involved capturing high-quality images, applying edits, and ensuring that the overall design was visually appealing and aligned with the brand’s aesthetic.

PROGRAMS USED: Photoshop, Illustrator, and Lightroom

In February 2020, BevMo! proudly announced that they would be hosting a special meet & greet event with none other than Lars Ulrich, the renowned drummer of Metallica, to promote their new whiskey offering, known as Blackened. They reached out to my team with a request for assistance, asking us to create a few engaging promotional pieces that would help generate excitement and interest for this highly anticipated event.

OBJECTIVE: The objective of this project was to effectively develop both a well-structured email and an engaging event poster that would capture the interest of the audience.

ROLE: My role was to create the various promo pieces that had been requested.

PROGRAMS USED: Photoshop & InDesign

In March 2019, BevMo! approached my team with an exciting proposal; they expressed their desire to initiate a monthly meet and greet event, scheduled for the first Thursday of every month, and they decided to name it Thirsty Thursday. During these special evenings, various celebrities, renowned winemakers, and distinguished distilleries would attend, signing bottles, taking photographs, and engaging in lively conversations with the customers.

OBJECTIVE: The objective was to develop a distinctive logo and an overall visual look for the entire series that would be consistent and appealing across all channels.

ROLE: Not only did I design the logo and the overall look, but I was also fortunate enough to receive the opportunity to design every meet and greet for all channels. This encompassed various formats, including email, print materials, and social media platforms, allowing me to express creativity across multiple avenues.

PROGRAMS USED: Photoshop, InDesign, & Illustrator

Click the link to see the campaign in action: E-40 BOTTLE SIGNING

In February 2019, the well-known companies Drizly and BevMo! partnered up to provide an innovative service that allows for at-home alcohol delivery in under 60 minutes. The entire campaign took me approximately 60 minutes to design, and I was pleased to see that it received approval in less than three days, demonstrating the efficiency and effectiveness of our collaborative efforts.

OBJECTIVE: The main objective was to creatively design and develop two different sized point-of-sale (POS) screens, along with two distinct paid posts tailored for Instagram and Facebook, and also an eye-catching in-store flyer to effectively promote the brand.

ROLE: My role was to develop the overall look and feel of the partnership, ensuring consistency and coherence throughout all channels.

PROGRAMS USED: Photoshop and InDesign

Every week, BevMo! aimed to send out between 1 to 3 specialized beer product feature emails that focus on highlighting both newly released and existing products in their inventory. This strategy not only promoted their offerings but also engaged customers on a regular basis.

OBJECTIVE: The objective of these emails was to highlight the unique and diverse assortment of products that BevMo! carries in order to attract more customers.

ROLE: My role was to design the overall look and feel of the emails, ensuring they convey the intended message effectively.

PROGRAMS USED: Photoshop, Illustrator and InDesign

Every week, BevMo! wanted to send out between 1 to 3 specialized spirit product feature emails to effectively highlight both newly released items as well as existing popular products.

OBJECTIVE: The objective of these emails was to highlight the unique assortment that BevMo! carried.

ROLE: My role within the team was to design the overall look and feel of the emails, ensuring they were visually appealing and effectively communicating the message. In addition, I was responsible for photo editing the products, which I undertook on a weekly basis to maintain a consistent and polished appearance for the brand.

PROGRAMS USED: Photoshop, Illustrator and InDesign

Every week, BevMo! wanted to send out between 1 to 5 carefully crafted specialized wine product feature emails. These communications were intended to effectively highlight not only newly released wines but also existing products that might interest customers. Additionally, they aimed to promote their popular 5¢/2-For-1 Wine Sale, which offered great value to wine enthusiasts.

OBJECTIVE: The objective of these emails was to highlight the unique assortment that BevMo! carried.

ROLE: My role was to design the overall look and feel of the emails, ensuring they align with the brand identity, as well as photo editing the products on a weekly basis.

PROGRAMS USED: Photoshop, Illustrator and InDesign

Every week, BevMo! aimed to send out between 1 to 6 engaging cocktail emails that highlight a seasonal recipe. These recipes utilized either newly released products or existing favorites from their extensive selection.

OBJECTIVE: The objective was to create an engaging weekly email series that would feature a variety of seasonal recipes, while also aiming to effectively drive traffic to the BevMo! website for increased visibility and sales opportunities.

ROLE: My primary role within the team was to design and develop the series on a weekly basis, ensuring that each one was engaging.

PROGRAMS USED: Photoshop, Illustrator and InDesign