In September 2020, my team obtained BevMo!’s social media platforms which included Instagram, Facebook and Twitter. Every week, they want between 4 to 6 social posts with matching stories.
OBJECTIVE: The objective was to create engaging imagery to show case BevMo!’s unique assortment.
ROLE: My role was to photograph, edit and design all their weekly posts.
SUCCESS: The posts preformed very well and I received nothing but positive feed back from the client.
PROGRAMS USED: Photoshop, Illustrator, and Lightroom
In 2022, Corefact and USPS partnered up to provide a campaign service for existing Corefact customers and national real estate professionals called USPS Informed Delivery®.
Every time an agent purchase first-class or marketing direct mail, Corefact shares a color image of the piece and a clickable “ride along” image at the top of the recipient’s Informed Delivery email. When clicked, they are taken to a personalized lead-capturing landing page where they can request more information from the real estate agent.
OBJECTIVE: The objective was to create general awareness about USPS Informed Delivery® (USPS ID).
ROLE: My role was to create the teaser campaign, social media, emails, web assets & shipping flyer.
PROGRAMS USED: Photoshop, Illustrator and InDesign
In February 2020, BevMo! announced that they were going to do a meet & greet with Lars Ulrich of Metallica to promote their new whiskey, Blackened. They came to my team asking us to create a few promotional pieces for the event.
OBJECTIVE: The objective was to develop an email and event poster.
ROLE: My role was to create the asked promo pieces.
SUCCESS: BevMo! and Lars Ulrich’s team were extremely pleased with the designs and had an amazing turn out for the event.
PROGRAMS USED: Photoshop & InDesign
In October 2022, I was given the task to photograph and design a holiday campaign to promote Corefact’s Holiday photo cards.
OBJECTIVE: The objective was to create a festive marketing campaign.
ROLE: My role was to photograph and design social media, email and web assets.
PROGRAMS USED: Photoshop
In March 2019, BevMo! came to my team saying they wanted to start a meet & greet on the first Thursday of every month and call it Thirsty Thursday. Celebrities, Winemakers, and Distilleries would sign bottles, take photos and chat with the customers.
OBJECTIVE: The objective was to develop a logo and overall look for the series to go across all channels.
ROLE: Not only did I design the logo and the look but I also got the opportunity to design every meet & greet for all channels which included email, print and social.
SUCCESS: BevMo! was so happy with the design that we still use the look and logo for the series to promote celebrities such as John legend, G-Eazy and many more.
PROGRAMS USED: Photoshop, InDesign, & Illustrator
Click the link to see the campaign in action: E-40 BOTTLE SIGNING
The Corefact Elite program gives real estate agents a professional, semi-custom automated direct mail marketing plan that keeps their brand in front of their farm all year long. Each month we do two live webinars to help the agents better understand the program and to show them the path to successful farming.
OBJECTIVE: The objective is to promote the Corefact Elite program.
ROLE: My role is to create social media, email, shipping box flyers and web assets.
PROGRAMS USED: Photoshop, Illustrator, InDesign & After Effects
In February 2019, Drizly and BevMo! partnered up to do an at home alcohol delivery under 60 minutes. The whole campaign took me 60 minutes to design and got approved in less then 3 days.
OBJECTIVE: The objective was to design two different sized POS screens, two paid post for Instagram/Facebook and an in-store flyer.
ROLE: My role was to develop the overall look and feel of the partnership to go across all channels.
SUCCESS: Both clients were extremely pleased with the campaign and it has been running for a year now.
PROGRAMS USED: Photoshop and InDesign
Every week, BevMo! wants between 1 to 3 specialized beer product feature emails to highlight newly released or existing products. Last year alone, I designed over 200 specialized beer emails.
OBJECTIVE: The objective of these emails is to highlight the unique assortment that BevMo! carries.
ROLE: My role is to design the look and feel of the emails as well as photo editing the products on a weekly basis.
SUCCESS: The emails I chose to feature received some of the best open rates.
PROGRAMS USED: Photoshop, Illustrator and InDesign
Every week, BevMo! wants between 1 to 3 specialized spirit product feature emails to highlight newly released or existing products. Last year alone, I designed over 200 specialized spirit emails.
OBJECTIVE: The objective of these emails is to highlight the unique assortment that BevMo! carries.
ROLE: My role is to design the look and feel of the emails as well as photo editing the products on a weekly basis.
SUCCESS: The emails I chose to feature received some of the best open rates.
PROGRAMS USED: Photoshop, Illustrator and InDesign
Every week, BevMo! wants between 1 to 5 specialized wine product feature emails to highlight newly released, existing products or to promote their 5¢/2-For-1 Wine Sale . Last year alone, I designed over 400 specialized wine emails.
OBJECTIVE: The objective of these emails is to highlight the unique assortment that BevMo! carries.
ROLE: My role is to design the look and feel of the emails as well as photo editing the products on a weekly basis.
SUCCESS: The emails I chose to feature received some of the best open rates.
PROGRAMS USED: Photoshop, Illustrator and InDesign
Every week, BevMo! wants between 1 to 6 cocktail emails featuring a seasonal recipe using newly released or existing products. Last year alone, I designed over 300 specialized cocktail emails.
OBJECTIVE: The objective is to create a weekly email series featuring seasonal recipes and to drive traffic to the BevMo! website.
ROLE: My role is to design the series on a weekly basis.
SUCCESS: The customers responded favorably and it started to drive a lot of traffic to BevMo.com
PROGRAMS USED: Photoshop, Illustrator and InDesign
Every week, Corefact wants between 1 to 3 specialized product campaigns to highlight newly released or existing products. Below are a few campaigns that had the most engagement.
OBJECTIVE: The objective was to create marketing material to promote newly released or existing products.
ROLE: My role was to create the social media, emails, web assets, shipping flyers & videos.
PROGRAMS USED: Photoshop, Illustrator, InDesign, After Efects
